Art market Magazine May 2013

 
THE MAGAZINE 
 
DESIGN 
 
Marcel by Stephan Lanez…
THE MAGAZINE

DESIGN

Marcel by Stephan Lanez

I

f you want a job done well, do it yourself... A motto that Stephan Lanez adopted when he created his own
design production company in 2011. This young designer is no novice. He graduated from the ENSAD decorative arts school in 2004, opened his own research consultancy five years later, and started up an architect's firm with Aurélia Horneckert bearing both their names. Meanwhile, he cut his teeth in the architect's studio Saladin, where he designed numerous residential projects. This emancipation took him back to the roots of his training: furniture. "Compared with architecture, design is a breath of fresh air for me," he says. Having no experience with design production companies and driven by a strong desire for independence, he decided to create his own set-up: "I was looking for something that didn't interest other companies in this field. I had a different take on things, and I wanted to do things in another way. So creating my own company was a necessity." When he launched into this new venture, he received support from a client of his architect's firm: "I had designed his house. We got on well, and he was interested in design. When I got the idea for my project, I talked to him "A tree, a bit of bark, some earth – even a wisp of about it, and asked for his advice, as he was an entrefog on a road – can all produce something in me. preneur – and that's how it A sensation of falling in snow can also give me ideas all came about." Stephan – for stuffing a sofa, for example." Stephan Lanez saw his new job in a very specific way: "Before addressing design, it meant addressing the people involved in it – not only designers, of course, but also manufacturers, who need to meet and discuss things with the

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GAZETTE DROUOT INTERNATIONAL I N° 25


DESIGN

THE MAGAZINE

design company before actually producing furniture and objects." The name of the company illustrates this approach through the "By", which apart from its
international character, indicates an open attitude to designers and craftsmen. Meanwhile, "Marcel" personalises the label by making it more human. The choice of an unpretentious, charmingly oldfashioned French name, which can be pronounced in every language, reflects a desire to break with tradi-

tional codes. Half-French and half-Austrian, Stephan Lanez employs an across-the-board approach in what he does: "I like challenging modes of functioning and ways of doing things." For example, by clearly indicating the names of the companies with which he works. "This provides added value for the design production company, and means refocusing mentalities on a more dynamic approach: exchanging rather than concealing, and avoiding unproductive battles

HD

View of the Rue Saint-Claude showroom, designed by Stephan Lanez.

N° 25 I GAZETTE DROUOT INTERNATIONAL

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© Théo Baulig

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