Art market Magazine December 2013

 
MEETING 
 
A collection imbued with love 
MaGMA.…
MEETING

A collection imbued with love
MaGMA. This acronym conceals a collection, itself transformed into a work of art with a universal resonance, inspired by events in the intimate
story of a couple. La Gazette Drouot. Your contemporary art collection, being shown for the first time in Europe, is exhibited in a very singular way. Why? Guillaume Lévy-Lambert. My companion Mark Goh and I have created a collection that tells our story. We were in Phuket on 26 December 2004, and were lucky enough to find ourselves on an islet that was relatively untouched by the tsunami. But it made us realise how frail life is, and how important it was to pass on our collection. I first of all had the idea of a book, which then became the project called MaGMA, standing for "Mark and Guillaume Museum of Art". We thought about it for a long time, and it finally took shape in Singapore in 2010 as the exhibition "Fairy Tales". We aim to reach not only art lovers but also the general public. The French architect Jean-François Milou, who like us has settled in this state-city, did just what we wanted: to give as much importance to the story as to the collection by designing diptychs like the pages of a book that you can approach closely, where the paintings are displayed very low, with the text opposite. At the time, our names did not appear in the catalogue. In Paris, we have asserted ourselves: the title "Calendar Story" has a direct link with events in our life together. So can you explain the role played by Roy Lichtenstein's painting "Desk Calendar"? Our collection and the relationship we have with it spring directly from our encounter with this painting. We met in July 1999. A month later, during our first holiday in Los Angeles, we decided to visit the Museum of Contemporary Art. It had this painting by Lichtenstein, who was my favourite artist when I was a teenager. It is presented in the form of a desk diary open at the page of Monday 21 May 1962 – the day I was born. On the side, we see 26 October – Mark's birthday, with a circle round it and an arrow pointing to it, with a telephone number: that of the Leo Castelli gallery. The painting became a genuine obsession for me. On it there is a telephone number: it used to be

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Zeng Fanzhi, "Untitled (Mr Dai)", 2004, China, oil on canvas, 150 x 100 cm. MaGMA.

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© Olivier Henry

Art Market Magazine December 2013
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