Art market Magazine May 2014

 
ART FAIR 
 
Frieze New York 
n only a few years,…
ART FAIR

Frieze New York
n only a few years, art fairs have become genuine brands, springing up all over the world. For example, in 2002, the highly influential Art Basel moved to
the US, via Miami Beach, and then to Asia with its first event in Hong Kong last year: two versions of the fair that have carved out a firm place in the global art calendar. In 2012, it was the turn of the young Frieze London to try its hand in America – only ten years after it started up, whereas Art Basel waited for three decades. Amanda Sharp and Matthew Slotover, founders of the parent event in London (and also the editors of the art magazine Frieze), certainly showed pluck in affixing their label to what has been more or less the exclusive preserve of the Armory Show for the last 20 years. For gallery owner Rodolphe Janssen, who takes part in both fairs, ‘Frieze is younger and even more at the cutting edge than the Armory. It's more European, too, than Art Basel Miami Beach.’ For his second time around, he decided to promote the work of the French artist Davide Balula. Niklas Svenmung, Associate Director of the Chantal Crousel Gallery, says much the same thing, although the Paris gallery has not attended the

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Armory Show since 2003: ‘The fair has lost something of its dynamic thrust at the moment,’ he says. ‘It has been overtaken by Art Basel Miami Beach and now by the young Frieze New York, which provides a crucial junction between the zones of European and North American influence – in contrast with Art Basel Miami Beach, which is shored up by the emerging Latin American market.’ By setting up in New York, the Frieze organisers have also gone for an original place far from the vibrant heart of Manhattan: Randall's Island Park on the East River. Housed in temporary architecture, the fair is acclaimed for its impeccable organisation – as emphasised by Daniel Herleth of the Barbara Weiss Gallery in Berlin, which is coming with works by Rebecca Morris, Nicole Eisenman, Monika Baer, John Miller and Berta Fischer. This year, a hundred and ninety galleries will be present, most of them from Europe, followed by the US. Elba Benítez from Madrid, who chose Frieze for its innovative, avant-garde spirit, is participating in the general programme with a solo show for the Latin-American artist Armando Andrade Tudela, who is exhibiting a recent work produced especially for the event.

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Camille Henrot, “Head of the Fish”, série “Desktop”, 2014, bronze, diam. 32 cm.

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© Camille Henrot © Andy Keate © Courtesy of the Artist and Kamel
Mennour, Paris

Art Market Magazine May 2014
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