Art market Magazine October 2014

 
The bracelet watch, a fashion accessory 
T R E NDS…
The bracelet watch, a fashion accessory
T R E NDS
Over the past few years, the watch has become a social marker: a visiting card exhibited proudly at the office, at a party or while trekking
Tasmania's Overland Track. It positions a man just as much as a car… Fewer women are tempted by this somewhat virile accessory, although the lines are also shifting in this respect. And just as with cars, with a choice between a Maserati or a Bentley, there is the question of model: sports (or bling-bling) for some; classic for others. In short, a watch says a lot about its owner. Tell me what model you wear, and I'll tell you who you are! This trend has an influence on the rosy

This is a market with two facets. Firstly, the selective, speculative collectors' market; secondly, the consumer market. A lucrative business!

60


€61,250 Patek Philippe. Watch with permanent calendar and platinum complications; face contains 3 dials, 22 ct gold balance wheel mechanism on platinum background. Paris, Drouot, 14 June 2013, Pestel
Debord auction house (M. Guyon).

Art Market Magazine October 2014
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