Art market Magazine December 2015

 
IN PARTNERSHIP WITH 
 
PARTNERSHIP 
 
The Photography…
IN PARTNERSHIP WITH

PARTNERSHIP

The Photography Market
hotography, particularly in the digital age, lends itself to reproduction and publishing more easily than any other
medium, rendering it the most accessible art form. And so, the notion of rarity, which contributes greatly to the value of such works of art, (in so far as they are works of art, as according to European legislation, a photograph is a work of art if there are fewer than 30 copies made) seems to be lacking in the medium and only able to be introduced artificially. Adding to the still young history of photography, this accessibility has made it a generally less prestigious and less significant market than the classical art market. But on the eve of the 19th edition of the world's largest photography fair, Paris Photo, running from 13 to 15 November 2015, the photography market is undergoing great change. The market emerged in the 1970s, mostly with historical, black and white photographs. In 1971, Sotheby's launched the first photography department of an auction house, two years before the foundation of the International Center of Photography (ICP) in New York. It was not, however, until the 1990s that the interest of the public and collectors in photography began to grow significantly, with many

P

institutions engaging in the promotion of this medium. The decade saw the inauguration of the annual exhibition “Photo LA” (1991), Los Angeles, Paris Photo Fair (1997), the opening of the Tokyo Metropolitan Museum of Photography (1990), the Tel -Hai Open Museum of Photography (1992), Israel, the Fotomuseum Winterthur (1993), Switzerland, the European House of Photography (1996), in Paris and the National Museum of Photography (1996) in Copenhagen, Denmark. 2005 marked a turning point with the first millionaire auction for a photograph (Richard Prince, Untitled (Cowboy) (1989), $1,248,000 in November 2005, at Christie’s, New York). Ten years later, the market is continuously expanding. In the current context, what becomes of the question of accessibility: still an obstacle or could it be an asset? And does this expansion not call for a reevaluation of borders, whether it be for the global market or for the medium?

An expanding market
The photography market is still far from achieving the revenues reached by the plastic arts such as painting and sculpture. The 91 millionaire auctions since 2005 only

110


HD

>

Hiroshi Sugimoto, “Seascapes” , 2015 (detail).

111

Courtesy of Damiani, Courtesy of Paris Photo 2015

Art Market Magazine December 2015
Art Market Magazine - December 2015 page 1 - Art Market Magazine - December 2015 page 2 - Art Market Magazine - December 2015 page 3 - Art Market Magazine - December 2015 page 4 - Art Market Magazine - December 2015 page 5 - Art Market Magazine - December 2015 page 6 - Art Market Magazine - December 2015 page 7 - Art Market Magazine - December 2015 page 8 - Art Market Magazine - December 2015 page 9 -
Art Market Magazine - December 2015 page 10 - Art Market Magazine - December 2015 page 11 - Art Market Magazine - December 2015 page 12 - Art Market Magazine - December 2015 page 13 - Art Market Magazine - December 2015 page 14 - Art Market Magazine - December 2015 page 15 - Art Market Magazine - December 2015 page 16 - Art Market Magazine - December 2015 page 17 - Art Market Magazine - December 2015 page 18 - Art Market Magazine - December 2015 page 19 -
Art Market Magazine - December 2015 page 20 - Art Market Magazine - December 2015 page 21 - Art Market Magazine - December 2015 page 22 - Art Market Magazine - December 2015 page 23 - Art Market Magazine - December 2015 page 24 - Art Market Magazine - December 2015 page 25 - Art Market Magazine - December 2015 page 26 - Art Market Magazine - December 2015 page 27 - Art Market Magazine - December 2015 page 28 - Art Market Magazine - December 2015 page 29 -
Art Market Magazine - December 2015 page 30 - Art Market Magazine - December 2015 page 31 - Art Market Magazine - December 2015 page 32 - Art Market Magazine - December 2015 page 33 - Art Market Magazine - December 2015 page 34 - Art Market Magazine - December 2015 page 35 - Art Market Magazine - December 2015 page 36 - Art Market Magazine - December 2015 page 37 - Art Market Magazine - December 2015 page 38 - Art Market Magazine - December 2015 page 39 -
Art Market Magazine - December 2015 page 40 - Art Market Magazine - December 2015 page 41 - Art Market Magazine - December 2015 page 42 - Art Market Magazine - December 2015 page 43 - Art Market Magazine - December 2015 page 44 - Art Market Magazine - December 2015 page 45 - Art Market Magazine - December 2015 page 46 - Art Market Magazine - December 2015 page 47 - Art Market Magazine - December 2015 page 48 - Art Market Magazine - December 2015 page 49 -
Art Market Magazine - December 2015 page 50 - Art Market Magazine - December 2015 page 51 - Art Market Magazine - December 2015 page 52 - Art Market Magazine - December 2015 page 53 - Art Market Magazine - December 2015 page 54 - Art Market Magazine - December 2015 page 55 - Art Market Magazine - December 2015 page 56 - Art Market Magazine - December 2015 page 57 - Art Market Magazine - December 2015 page 58 - Art Market Magazine - December 2015 page 59 -
Art Market Magazine - December 2015 page 60 - Art Market Magazine - December 2015 page 61 - Art Market Magazine - December 2015 page 62 - Art Market Magazine - December 2015 page 63 - Art Market Magazine - December 2015 page 64 - Art Market Magazine - December 2015 page 65 - Art Market Magazine - December 2015 page 66 - Art Market Magazine - December 2015 page 67 - Art Market Magazine - December 2015 page 68 - Art Market Magazine - December 2015 page 69 -
Art Market Magazine - December 2015 page 70 - Art Market Magazine - December 2015 page 71 - Art Market Magazine - December 2015 page 72 - Art Market Magazine - December 2015 page 73 - Art Market Magazine - December 2015 page 74 - Art Market Magazine - December 2015 page 75 - Art Market Magazine - December 2015 page 76 - Art Market Magazine - December 2015 page 77 - Art Market Magazine - December 2015 page 78 - Art Market Magazine - December 2015 page 79 -
Art Market Magazine - December 2015 page 80 - Art Market Magazine - December 2015 page 81 - Art Market Magazine - December 2015 page 82 - Art Market Magazine - December 2015 page 83 - Art Market Magazine - December 2015 page 84 - Art Market Magazine - December 2015 page 85 - Art Market Magazine - December 2015 page 86 - Art Market Magazine - December 2015 page 87 - Art Market Magazine - December 2015 page 88 - Art Market Magazine - December 2015 page 89 -
Art Market Magazine - December 2015 page 90 - Art Market Magazine - December 2015 page 91 - Art Market Magazine - December 2015 page 92 - Art Market Magazine - December 2015 page 93 - Art Market Magazine - December 2015 page 94 - Art Market Magazine - December 2015 page 95 - Art Market Magazine - December 2015 page 96 - Art Market Magazine - December 2015 page 97 - Art Market Magazine - December 2015 page 98 - Art Market Magazine - December 2015 page 99 -
Art Market Magazine - December 2015 page 100 - Art Market Magazine - December 2015 page 101 - Art Market Magazine - December 2015 page 102 - Art Market Magazine - December 2015 page 103 - Art Market Magazine - December 2015 page 104 - Art Market Magazine - December 2015 page 105 - Art Market Magazine - December 2015 page 106 - Art Market Magazine - December 2015 page 107 - Art Market Magazine - December 2015 page 108 - Art Market Magazine - December 2015 page 109 -
Art Market Magazine - December 2015 page 110 - Art Market Magazine - December 2015 page 111 - Art Market Magazine - December 2015 page 112 - Art Market Magazine - December 2015 page 113 - Art Market Magazine - December 2015 page 114 - Art Market Magazine - December 2015 page 115 - Art Market Magazine - December 2015 page 116 - Art Market Magazine - December 2015 page 117 - Art Market Magazine - December 2015 page 118 - Art Market Magazine - December 2015 page 119 -
Art Market Magazine - December 2015 page 120 - Art Market Magazine - December 2015 page 121 - Art Market Magazine - December 2015 page 122 - Art Market Magazine - December 2015 page 123 - Art Market Magazine - December 2015 page 124 - Art Market Magazine - December 2015 page 125 - Art Market Magazine - December 2015 page 126 - Art Market Magazine - December 2015 page 127 -